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Making Of 'Bostik'

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Date Added: 12th November 2012
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1620_tid_fig14.jpg

Introduction

Hello, my name is Moumene Sofian and I'm Lead 3D Artist at Carioca Studio (www.carioca.ro). I'm happy to guide you through the creation process of one of our studio pieces, made for the DDB South-Africa agency and for the client Bostik. Before I start with the walkthrough I want you to know that this was a two-visual campaign and the second visual can be seen in Fig.01.

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Fig.01

Idea

The brief came from the agency and after a discussion with them we started the work. First we did a casting to choose the right characters and we searched for a good location. After this we prepared the space to look like a teenager's room and then we dressed up the characters (Fig.02).

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Fig.02


The concept of the whole Bostik campaign was that there are some materials that are hard to glue, such as metal and wood, and that's as hard as getting a hooligan and a British policeman in the same room playing a videogame and bonding - but Bostik can easily do it. The slogan was: "All-material adhesive. For stronger bonds." So we have two main characters: the hooligan and the British police officer. We took some photographs from different angles and then chose the best one (Fig.03).

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Fig. 03



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