UV to Mesh
UV to Mesh is a free plug-in for 3ds Max that can flatten your mesh based on its UV seems.
V-Ray 3.0 for 3ds Max SP1
Chaos Group have posted a video showing what's new in Service Pack 1 for their V-Ray 3.0 render engine for 3ds Max.
RayFire Asperity - Promo and Overview
Here is a promo and an overview video for Asperity, a new RayFire feature that adds more detail to geometry.