3DTotal: You have created work for some big clients such as Mitsubishi, Sony. MTV and more. What kind of work do you really enjoy? Onno: I’d have to say that working in a great team with inspiring people is one of the things I enjoy most when working for big clients. Apart from that, it’s the exposure of your work, of course - the bigger the audience, the better. The feeling of seeing a commercial you made on TV for the first time is quite amazing. I feel that doing work for someone else (a client) is very different from doing work for yourself (personal), though. There is the pressure, deadlines, clients wanting things you don’t agree with, etc. Those things you usually do not have when working on your own projects. I can handle the pressure, but I also think that I produce better work when I have complete freedom.
3DTotal: You are probably best known for your car visualization work, and have produced some amazing renders over the years. What is the secret to a great car render? Onno: Probably not to be satisfied too soon. It takes a lot of testing, tweaking and trying to get the composition and render just the way you want it, in both your 3D application as well as in post-production. If you think you have to apologise or explain certain parts of your render when you show it to someone else, then it’s no good. There can be no ‘there’s still this and this to fix’ excuses. You have to think: I cannot make it any better than this; I did all I could; there is nothing that I can think of that can be improved.
3DTotal: You also give a lot back to the community in the form of free tutorials and eBooks. Do you think it’s important for artists to give a little something back? Onno: I wouldn’t judge anyone for not giving away the techniques they learned or the models they made, but for me it is a very important aspect of 3D’ing. I have had such good times modelling, texturing, rendering, etc. throughout the whole 3D process. The satisfaction when a render works out the way you wanted to is a great feeling - a feeling that you can re-live every time you see your own work, because you know how much time and effort went into it. It would be great if I could help other people achieve that same feeling, or to be able to help them get the skills they want to create what they want or get the job they aspired to.
3DTotal: Do you have one piece of advice for any aspiring visualization artists out there? Onno: And create a whole generation of artists much better than me and lose my job? NEVER! Well, maybe one tip: don’t force yourself into becoming a 3D artist. Become one because you want to, not because you have to or because you think you’ll become rich. Do it out of love for the pixels!
3DTotal: Thanks very much for talking to us and good luck for the future. Onno: Thank you for this interview!