Scene Layout and Organization
One of the problems I ran into with this project was the large number of individual objects. Since everything was modeled independently and modular to one another, this allowed for hundreds of thousands of different assets. Max and Maya don't really like this. So once everything looked good on an independent asset level, I merged assets together by material type and began creating layers based on material types. The layout began on one side of the river, flat, with all of the wires and junk attached. I then mirrored and flipped them, and moved around some things to get interesting shapes. That was then duped and moved down, and everything was grouped together. I applied a bend modifier to get the curvature in the rows of buildings (Fig.06).

Fig. 06
Lighting
In my first block-out concept, I explored a few different lighting scenarios. I had my mind set on a somewhat strong key light coming in from screen left. I really liked the raking shadows, warm sky and happy mood (Fig.07).

Fig. 07
The only problem with a key light from the sun was the neon signs and windows. I wanted to have dominant pools of light from doorways, windows and neon signs as well. Unfortunately, this creates an unpleasant juxtaposition in the image. I eventually decided to kill the sun light, pop in a cool and stormy HDR map, and started adding neon lights, window light and doorway light (Fig.08).

Fig. 08
The windows were a bit of a challenge to get looking right. The final solution I came up with was this: poly plane with alpha window texture; behind that, a V-Ray self-illuminated texture of an interior room lit up at night; and behind that, if needed, a V-Ray plane light with a low multiplier. All the neon signs were V-Ray self-illuminated materials with neon images as diffuse texture maps.
Composition
With regards to composition, using the rule of thirds, my goal was to start your eye at the mid-left center of the image: the bright area with the neon signs. From there you should go back and to the right, following the wires across the water to the other bright area, examine, and then follow the bridge back to where you started. Using these elements, the rule of thirds with the layout of structures and lighting cues, I should have created a loop for you, a continuous loop where you pause and study more details each time. This is what I want as the artist, to keep you, the viewer, sucked in as long as possible.
Post-production
Working in the matte painting department for the last few years I really learned quite a bit about paint-over work. You can only get so much out of 3D software, and almost always will want to do a little tweaking in Photoshop. With Final Stand, I knew I would need to render out more than just a beauty pass, but also knew I would not have to go too crazy. So I rendered out a beauty with all lights included, Z-Depth and Ambient Occlusion (Fig.09).

Fig. 09
As you can see here in the middle image, I got quite a bit out of my three render passes, added a sky and tweaked some levels and contrast. There was a wonderful amount of fidelity and details to see without any paint-over yet. Awesome. CG gangster...
So with that as my base, I started to just overlay some grime and dirt textures, add a glow on top of the neon signs, dab in a little more atmosphere and further tweak the saturation and color tones until I found a pleasant balance (Fig.10).

Fig. 10
Conclusion
Personal projects are amazing. They allow us to use full and complete creative freedom and to show the world what we can create. I have to give props and thanks to my matte painting department in Irvine, California for all the comments and critiques along the way. They really helped me push this piece to the end. And thanks to my girl for grammatically checking this tutorial! If you have any questions, don't hesitate to ask.