Keep up-to-date with Free tutorials!!

 

Sign up to our twice-monthly newsletter today for the latest tutorials, interviews and product information.

Sign me up to receive third-party emails from 3dtotal's partners, too!

- Latest news
- Exclusive Shop Offers
- Preview early content
- Plus much more

 

Not Ready to take that step? OK, Why not just Subscribe to the RSS Feed

 
submit tutorial
1 | 2 | 3
The Making of McCafe

By Moumene Sofian
Web: Open Site
| Your Rating:
rating star fullrating star fullrating star fullrating star fullrating star full
(5 Votes)
| 4467 Views
| 0 Comments
| Comments 0
Date Added: 29th September 2014
Software used:
ZBrush
1927_tid_9.jpg

Moumene Sofian works through the modeling and rendering processes used in the creation of July's gallery award-winning scene, McCafe...


Hello, my name is Moumene Sofian and I'd like to guide you through the creation process of one of our images made here at Carioca Studio. It was made for McDonald's with the help of the DDB agency in Vienna.

Before I start with the walkthrough, I want you to know that this image was made as part of a 3 image campaign, and the other two images you can see here below.


1927_tid_0.jpg
The complete set of visuals made for McDonald's

The idea and rough sculpting

The brief came from the DDB Tribal agency group in Vienna, and after we sorted out the details we started to build the characters in ZBrush. The characters were made by my talented colleague Mihai Mihail.

We loved the idea of the ad as soon as we read the brief. The ad was for McCafe and the idea was that the bigger the cup the stronger the waking state – in this case this was generated by different noise sources: i.e. animals, race cars and musicians.

First we gathered references for the modeling stage and we tried to choose the best-fitting characters to tell the story.

The character creation process was a long one mainly because of the huge number of characters and because they had to be expressive and have enough detail to make you keep looking at them and discover each little story. It took around 4 weeks for each visual so we had lots of going back and forth with the agency until everything was right.

1927_tid_1.jpg
The ideas for each of the animal, musician, and racer elements of the scene


next page >

 
1 | 2 | 3
Related Tutorials

Tutorial

Gallery Image.



Keywords: Bane, ZBrush, Character, Maya, MARI, Photoshop, UVLayout, V-Ray

Go to tutorial
rating star fullrating star fullrating star fullrating star fullrating star full (2)
Comments 1 Views 8206

Tutorial

Gallery Image.



Keywords: ZBrush, Interior, 3ds Max, SketchUp, Corona

Go to galleries 1
rating star fullrating star fullrating star fullrating star fullrating star full
Comments 0 Views 8419

Tutorial

Gallery Image.



Keywords: Project overview, Alice in Wonderland, Scene, Character

Go to galleries 1
rating star fullrating star fullrating star fullrating star fullrating star half
Comments 0 Views 4140

Tutorial

Gallery Image.



Keywords: scene, bedroom, apartment, interior, arch-viz,

Go to galleries 1
rating star fullrating star fullrating star fullrating star fullrating star half
Comments 0 Views 26936
Readers Comments (Newest on Top)
no comments!
No comments yet. Be the first to comment!
Add Your Comment