PolyFX v2.0 is a script for 3ds Max that allows for a multitude of procedural geometric animations.
Zynga Breathes New Life Into FarmVille 2 Using Autodesk 3ds Max
See how Zynga used Autodesk's 3ds Max to bring Farmville 2 to life.
Digital Frontier's Alembic for 3ds Max
Digital Frontier add interoperability for Maya and 3ds Max with their free plug-in for exporting in Alembic format.