Take a look at the next-gen capabilities of Crytek's CRYENGINE.
Ryse Moss Tutorial
This tutorial explains the technique for creating moss, as used in the Ryse video-game.
Crysis 3: Sharp Dressed Man Commercial
Suit up and dress to kill in this commercial for Crysis 3.
Check out this trailer for Crytek's Warface, running on the gorgeous CryENGINE 3.