Check out the showreel for RayFire, a plugin for 3ds Max.
Max Cookie - Rayfire Introduction Tutorial
Max Cookie has released an introduction tutorial to the Rayfire plug-in for 3ds Max.
Modeling a Realistic Plant in 3ds Max
Anna Sinica from Evermotion explains the process of modeling a realistic plant in 3ds Max.
r|shaders - Free Trial
A trial version is now out for r|shaders, a collection of procedural shaders for 3ds Max.