Check out the showreel for RayFire, a plugin for 3ds Max.
Animator's Toolkit PathRig
PathRig is a new addition to the Animator's Toolkit that generates paths guided by target nodes.
Snow Projection in 3ds Max
Clovis Gay demonstrates snow projection with projection direction in this new video.
iToo have released RailClone 1.2.5, a 3ds Max plugin for parametric modeling based on custom geometry.