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Exciting, innovative & 'Unexpected' commercials


By 3dtotal staff

Web: http://www.alexandsteffen.com (will open in new window)

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Date Added: 9th September 2013
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Alex and Steffen reveal their exciting new Fanta commercial and discuss how they manage their workloads - as well as what it's like working with your best friend!


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Introduction

Alex and Steffen met as students at film school. They worked on their first project while studying and have worked together ever since. They started their own production company, Unexpected, in 1999, and now run a large team. Together, they create amazing commercials, working from story development to shooting, VFX to postproduction. The product of this impressive pipeline is commercials that are more like mini-epics, with robots, dragons, panthers and even Snoop Dogg. Each of their works is full of fun and imagination.

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You can almost hear the crunching of metal-on-metal - ©Unexpected Postproduction

Hi guys, we've been watching your new commercial for Fanta - what an amazing project! It seems like a VFX artist's dream project. What was your brief?

Oh yes, it absolutely was! The initial brief was actually a bit different to how the final film turned out. The whole story was different, but the Creative Director let us fool around with the plot, so we created a more action-packed and faster-paced storyline.

Initially there should have been a huge blue snake attacking a castle and the residents of the castle fighting back with spears, hitting the snake, with it turning out that this was all happening in the fantasy world of the kids and the huge snake was just an inflatable toy.

"...we tried to make the castle's population as diverse and crazy as possible to give the spot a bigger scale"


We tried to connect the fantasy and reality a bit more so we brought up the idea of the robot which is the cooler box in reality, which is a stronger link. And we tried to make the castle's population as diverse and crazy as possible to give the spot a bigger scale and to emphasize the fantasy world.

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The cooler box storming the castle grounds - Fanta 'official sponsor of fantasy' ©Unexpected Postproduction

The advertising industry isn't often associated with creative freedom but Unexpected are known for your creative input on projects and have made some amazing mini- epics in the name of advertising. How did the company establish this reputation?

We assume our advantage is that we do not only work on the postproduction but we always also direct the commercials we work on. This means that we can always re-write the creative brief in a way that makes it bigger and more film-like. We always try to squeeze the maximum out of the ads, so there is the client-relevant message in there, but it should appear as an entertaining short film. No one really likes watching commercials, so you should try to make them stunning pieces with story and amazing visuals.

"We love what we do and that's why we always go the extra mile"


We are quite picky in terms of what we work on which means our reel is more consistent and agencies and production companies see that. When we work on a spot, we always put a lot of extra effort and passion into it. We love what we do and that's why we always go the extra mile.

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The friendliest-looking T-rex ever - Fanta 'official sponsor of fantasy' ©Unexpected Postproduction


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