go back
1 | 2.

Exciting, innovative & 'Unexpected' commercials


By 3dtotal staff

Web: http://www.alexandsteffen.com (will open in new window)

|
(3437 Views) | 0 Comments
| Comments 0
Date Added: 9th September 2013
83_tid_07.jpg
 

Alex and Steffen reveal their exciting new Fanta commercial and discuss how they manage their workloads - as well as what it's like working with your best friend!


83_tid_alex_steffen_01.jpg
 

Introduction

Alex and Steffen met as students at film school. They worked on their first project while studying and have worked together ever since. They started their own production company, Unexpected, in 1999, and now run a large team. Together, they create amazing commercials, working from story development to shooting, VFX to postproduction. The product of this impressive pipeline is commercials that are more like mini-epics, with robots, dragons, panthers and even Snoop Dogg. Each of their works is full of fun and imagination.

83_tid_Vestel_Motivation_01.jpg
 

You can almost hear the crunching of metal-on-metal - ©Unexpected Postproduction

Hi guys, we've been watching your new commercial for Fanta - what an amazing project! It seems like a VFX artist's dream project. What was your brief?

Oh yes, it absolutely was! The initial brief was actually a bit different to how the final film turned out. The whole story was different, but the Creative Director let us fool around with the plot, so we created a more action-packed and faster-paced storyline.

Initially there should have been a huge blue snake attacking a castle and the residents of the castle fighting back with spears, hitting the snake, with it turning out that this was all happening in the fantasy world of the kids and the huge snake was just an inflatable toy.

"...we tried to make the castle's population as diverse and crazy as possible to give the spot a bigger scale"


We tried to connect the fantasy and reality a bit more so we brought up the idea of the robot which is the cooler box in reality, which is a stronger link. And we tried to make the castle's population as diverse and crazy as possible to give the spot a bigger scale and to emphasize the fantasy world.

83_tid_02.jpg
 
The cooler box storming the castle grounds - Fanta 'official sponsor of fantasy' ©Unexpected Postproduction

The advertising industry isn't often associated with creative freedom but Unexpected are known for your creative input on projects and have made some amazing mini- epics in the name of advertising. How did the company establish this reputation?

We assume our advantage is that we do not only work on the postproduction but we always also direct the commercials we work on. This means that we can always re-write the creative brief in a way that makes it bigger and more film-like. We always try to squeeze the maximum out of the ads, so there is the client-relevant message in there, but it should appear as an entertaining short film. No one really likes watching commercials, so you should try to make them stunning pieces with story and amazing visuals.

"We love what we do and that's why we always go the extra mile"


We are quite picky in terms of what we work on which means our reel is more consistent and agencies and production companies see that. When we work on a spot, we always put a lot of extra effort and passion into it. We love what we do and that's why we always go the extra mile.

83_tid_05.jpg
 
The friendliest-looking T-rex ever - Fanta 'official sponsor of fantasy' ©Unexpected Postproduction


next page >
 
1 | 2
Related Items.

Interview

Maya 2015 - what to expect!

Jahirul Amin gets a sneak peek at the coming release of Maya 2015 and reveals whether it will be worth the wait for Maya users. Find out in this special feature ...

Go to galleries 1
Comments 0 Views 40001

Interview

Top tech: five of the coolest gadgets this week

Stay ahead of the game with our round-up of the latest gadgets hitting the shelves, including the much-anticipated VR headset from Sony! ...

Go to galleries 1
Comments 0 Views 9522

Interview

Top tech: five of the coolest gadgets this week

NVIDIA's take on the Android tablet is apparently the fastest in the world. We check out this and a pick of other promising gizmos waiting to be exchanged for y ...

Go to galleries 1
Comments 0 Views 5734

Interview

Dell Precision M4800 Review

We review Dell's mobile workstation which promises potential for superb rendering performance. Find out how it fares for 3D artists in our in-depth review... ...

Go to galleries 1
Comments 0 Views 4431
Readers Comments (Newest on Top)
no comments!
No comments yet. Be the first to comment!
Add Your Comment