Volkswagen Netherlands and Volkswagen Germany teamed up for the European Championships, bringing fans to the online game Das Interland for Facebook, iOS and Android
3dt: Colorbleed sure lives up to its name when it comes to incredible colour palettes in its work! How do you establish such fantastic palettes? What have been the secrets of your success so far?
We usually start out by creating color keys and mood-boards based on other people's work we're inspired by. We don't have an in-house concept artist so we will jump into 3D quite early on in the process.
As the modeling and look-development start out we try to establish a proof of concept before we progress into finalizing our characters, environments, props etc. Some rendering techniques may require different topology, for instance. After we approve our concept we try to realize that style and work on maintaining it throughout production. These first images will function as a baseline for all the following steps.
3dt: The studio portrayed the subject of drugs in Mac n Cheese. How did you ensure the subject was handled carefully?
Gijs van Kooten:
We made Mac 'n' Cheese with no regard of the audience's stance on the subject. Maybe it was because we were students, or just because we were Dutch (as so many people like to point out in the comments), but we don't consider drugs to be a sensitive subject. And it shouldn't be. It's a cartoon. We didn't mean to cause controversy or make a politically engaged film. Drugs was simply a good means to have an understandable visible contrast in the film. We neither condone, nor judge drug use, and we don't feel like either message is apparent in the Mac 'n' Cheese films.
"Trying to become and stay creative/innovative is extremely important. This includes staying educated , fooling around and working hard"
3dt: Since the first Mac n Cheese was put out there, what experiences have you learned as a studio? What have been your most successful client projects since?
We were very lucky to get a kick-start with Mac 'n' Cheese into running our own business. We gained a lot of contacts from the popularity. As a starting studio that rushes into projects like we did it's hard to take some time off and evaluate what we've built and where we are in the industry.
Our most successful projects as a studio have so far been: Mac 'n' Cheese Supermarket, Mr. Probz - I'm right here, and Das Interland
. The thing we've learned most is that trying to become and stay creative/innovative is extremely important. This includes staying educated (learning the latest techniques), fooling around (finding things that someone else might not have) and working hard.
Mac 'n' Cheese
Mac 'n' Cheese Supermarket
Mr Probz - I'm right here
Colorbleed Animation Studios
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